Technology is everywhere, and in every corner of marketing. Email marketing is one of them. Technology has been radically changed Online Marketing by adopting new innovations.
It’s emerging Technology of a new era of Online Marketing. There are three useful innovations like artificial intelligence, big data, and virtual reality that are coming up fast and furious, giving marketers unprecedented access to knowledge, data, and creative tools to reach their Customers.
Email works best when you want to engage your Customer and increase your sales.
Email provides you the direct line of communication for conversion to sales … which is why the savviest content marketers have no intention of giving it up anytime soon. Email Marketing has proved its significance by giving perfect results it.
Emails can be used as a great marketing tool and increase engagement among consumers, but only if you are sending the right type of emails. Right, Email to the right person at the right time, the best way for Conversation.
The Best reason for Good email content which deepen your relationship with your audience. The subject line or we can say the Email Time, Contents, Quality products give and reach to the higher conversation.
Many Basic Tools help the Marketer to get open your mail. niche-specific content your prospect needs and shares with others.
We’re seeing HTML emails with well-written copy and irresistibly clickable calls to action. And we’re seeing content that is truly oriented around engaging subscribers. But sometimes it does not work due to lower attention.
How Automated Emails Boost Sales?
Email is the most effective tool in marketing. It is more intimate, communicative, and more expected from every person on the planet.
Unlike other marketing methods, people expect emails as they know they are going to get it as they sign-up for it, so there is a great level of acceptance already.
That’s also why email marketing has higher engagement rates than other marketing strategies or methods such as social media marketing.
The average open rate of the emails is 21.73%, quite a higher percentage of reaching out to the targeted audience, not to forget, it varies depending upon industries.
Emails are also very convertible. How much? Well, according to a study the average ROI of an email is 122%.
But certainly, it does not work for all the emails you will send, so it is important to make your pick very strategically.
So, whether you are a business, self-employed or corporate, make sure you send the most effective automated emails that boost your sales.
Not to worry, considering this piece of information, here you are given the 30+ effective automated emails that need to be sent individually or in a series.
Case Study Emails
Case studies are one of the most effective and impactful types of content when it comes to generating sales.
It convinces people using the actual proof and people just like the prospective customer that how your product can help them.
According to 89% of marketers, agree to the fact that case study emails are really converting prospects into customers.
Case studies work because of the social proof it gives to the customer, developing trust and credibility in the product.
They can see tangible proofs in relatable narratives that how the product really helps or it is something that they need or want to have.
Only problem is case studies are not something customers seek, so it is on brands to utilize this, hence the case study email.
Case studies don’t have to be too elaborate, long or complex. It can be a short read but also put CTA to the text as if they’re curious they can read more about it.
Nurture Email Series
Sometimes it takes more than just one email to lead your prospects towards the sales, actually, it always does.
But here we are focusing on nurturing emails sent out in a sequence to the targeted audience or leads to convert them into paying customers.
Every automated campaign always requires lead nurturing. When you have potential leads, it is crucial to nurture these leads in order to convert them into customers.
For lead nurture, there is a series of emails you need to send focus to generate the sales.
There is a popular lead nurturing rule known to be the 3/47/50 rule. This rule means that 3% of your website visitors are ready to make the purchase.
Whereas 47% of your visitors are not ready to buy at the moment but chances are they will buy sometime in future. Then, there are 50% of website visitors who will never buy from you.
Considering this more as a general rule, not as a fact, it still helps you to see things clearly and act accordingly.
Also, remember that the lead nurture series can be part of your welcome email series as well where the first email will welcome email and other ones will be focussing on lead nurturing.
First Email: Educating Your Audience
Your first email in the lead nurture email series must be to educate your subscribers. This wouldn’t be anything about your product specifically.
Sure it will be about the product category you sell or the industry you’re in. The idea here is to make these leads more aware.
By empowering them with the right information, you also earn credibility and authority in the respective industry.
It can be about buying guides of the particular type of product, information, and facts related to the items and industry, scientific knowledge, and much more.
You can direct them towards your blog regarding the particular topics giving them the opportunity to engage and connect with your brand.
Second Email: Creating Your Brand Awareness
As we mentioned earlier that your lead nurture email series also can act as a welcome series provided the fact that these sign-ups will be leads for your business.
So, in the second email, your goal is to talk about your brand but it shouldn’t be all incorporate language but more like a brand story.
It is critical that you build a connection with the audience through your brand story and your vision and mission statement.
Make sure to tie up a bigger purpose or a holistic approach towards your business. You need to tell them why your brand is different and what you stand for.
You also tell them how you give back to the community and what’s your brand’s role in empowering people.
Third Email: Leverage Storytelling To Build Connection
As mentioned earlier that your brand story needs to build an initial connection to the audience but that is still not enough.
You need to focus on understanding how the audience can care about your brand, how they can associate themselves with your brand identity.
Tell them the stories of how your company or product helped a customer. You can talk about what you have learned over time interacting with people like the prospect of him/herself.
The more you identify with the target customers, the more you relate to them and have commonalities, and the better emotional connection you will be able to build there.
All this could be possible only through embracing storytelling. You can use video, audio and photos, and other graphics to make things more presentable and contextual.
The idea here is to humanize your brand and make it relatable to the target audience.
For example, Nike stands for inspiration.
Fourth Email: Engaging Based Upon Site Behaviour
Another strategy to nurture your leads through sequences of emails is sending out one based on your website behavior.
This means when a user on your website engages with your brand through live chat or social media or any other way where you are able to collect their email address, you need to send a follow-up message regarding their initial query.
Your engagement changes depending upon how the leads are reaching out to you or how they are behaving.
If a visitor is reading and scrolling through your about us page and product info, there must be a sign-up form to collect that particular kind of lead and then a specific customized email in this section.
It is simply customizing your email, personalizing through segmentation based on various triggers and customer behaviors.
When you send an informative email to your subscriber, it means there is something you as a brand want to communicate or inform to your audience.
And informative emails, as the name suggests, hold information for the recipients.
It is an automated email sent in bulk to customers, audiences, and prospects regarding the product, company, or any other information.
Usually, the information is about the business or company updates, past achievements, business core values.
It also can be about significant product updates, new product alerts, and news regarding the company, product or the industry.
Businesses need to regulate their brand image through press releases, and it is a good step to send out press releases to your audience.
When you provide your customers valuable insights into your brand and products, you’re basically reinforcing a positive brand image.
It also makes prospects and customers feel inclusive to the company, a part or even a family.
The consistent practice of sending informative emails boosts the sense of community amongst the audience of the brand.
Testimonial emails are not very different from case study emails. In fact, it is more like a sub-set of the same category.
Just like case study emails, these emails also act as social proof but more like a review or anecdotal, coming right from the horse’s mouth, that is previous customers.
Especially, if you put things in the quotes as the first person with their images and credentials, it makes everything more legit and trustworthy.
Reading the firsthand experience of the product is what any prospective customer seeks knowingly or unknowingly.
Make sure your testimonial emails are authentic and have at least some portion of the quoted first-person written experience.
Then, you can further explain how your product or service helped them. Make it short and precise, and focus on the ‘value’ it offered and how the customer’s life and work impacted.
You can also use case study emails and testimonial emails as a blend or one after another.
For example, you can send a brief testimonial email to your prospects with CTA to read the full case study or request for one to send them via email.
Apart from it, do include a strong CTA to the product page or some exclusive offer with these emails to generate sales.
Q & A Email
No matter how good your product page is, and even if you have a FAQ page regarding your product or service, customers also have queries and questions to ask.
It can be regarding the product, its quality, price, delivery and so much more.
That’s why Q & A email works like a charm. Not to mention, how effective it is to boost engagement between the brand and their prospects.
Also, even if you have an elaborate well-informed website where you think you have answered everything, the problem relies on the fact that – people don’t spend much time on your website.
Most people just scan through the website and collect the information they can.
So Q & A email becomes a gamechanger in generating leads and driving sales because, through interactions, you can lead your confused or in-doubt prospect to buy customers.
A lot of businesses actually do not answer customer questions which also is a reason for not getting sales.
Image Source: NP
There are different ways to send Q & A emails and you have a consistent frequency of these ones as the more the merrier.
You can either ask questions and answer yourself to communicate the general queries you may think they have, like Lauren McLeod from Flightfox does.
Or you can go like how Canva does it, by replying to the questions that are generally asked to them through emails and social media.
Also, to get more traffic on your website, you can link these queries to respected blogs and FAQ answers if you have them on your website.
Welcome emails are the most common type of emails a brand sends out to their subscribers. Also, it is the first email they send to welcome their newly subscribed people.
Gap have skyrocketed their conversion rates by introducing an early incentive. Several recent studies have shown why welcome emails deserve our attention. Welcome emails have an average read rate of 34%.
That’s 42% higher than the average read rate of 24% for all other types of emails.
The results published demonstrate that welcome emails dramatically increase the average order value, the open rate for future emails, as well as the median number of orders placed. Guidance for finding their way through.
Getting the right set of directions can be the start of a loyal customer journey. Make sure you personalize the directions based on each of your subscriber’s needs.
It also addresses the gratitude to the subscribers for signing up.
Welcome emails have the highest engagement rates and open rates as compared to other email types.
So brands can leverage that aspect and make sure their welcome emails alone must be impressive and promising enough to assure subscribers to participate in the future.
If you get your welcome emails right, chances are you will have high open rates and engagement rates at least the next few emails you will send.
Not to forget, welcome emails are first impressions, so if this goes sideways, it is really hard to get people invested in your emails again.
Make sure you take the lead by starting from the promise or expectations you have set in the signing-up form.
It is also essential to set the right expectations and promises in the welcome email about what they can look forward to.
The messaging, layout, and overall tone in your welcome email must be consistent with your brand image across the platforms.
The idea is to leave the customers, audience or subscribers with a positive image of your brand and a promise of value to be given what they seek.
How-To Emails generally come right after your welcome emails. Even sometimes, it is more like a part of your welcome email.
Or, how-to emails also can be the second email in the series of your welcome emails.
Welcome emails are basically about saying ‘thank you to your subscribers for signing up, it is more like a gesture, not necessarily having any value to provide.
Also, these emails don’t have a strong CTA to go with.
Here comes the How-to emails where it can help your recently joined subscribers about what to do next, and more importantly how to do it.
Usually, when you send a welcome email thanking the newly joined subscriber, you put a CTA as what they should do now right after reading this email.
How-to email makes it easier and more engaging as it tells subscribers how to do that.
For example, if you want your new subscriber to set up an account on your website, instead of just saying that, you better explain how to do so and what they will get from it.
You can also share a step-by-step guide to get started with you whether it is signing up or related to the niche or the topic, or suggesting specific blogs to start reading.
The idea here is to create something actionable for your subscribers.
How-To Video Emails
The function of ‘how-to” here is the same providing an engaging and actionable CTA for your customers with specifically telling them how to.
But the only difference here is that you’re using a video featured in the email which is more engaging than text.
Also, the how-to video can be regarding signing-up or some complex processes required to get started.
Maybe you’re a platform or offer a tool, so you can share tutorials on how, to begin with, these platforms and tools.
It also can be about some new feature you added on the platform or altogether a new product or update regarding it.
If you also create video content as on Youtube or video podcasts related to the topic or niche, you can share those in these emails giving them something to start with.
The goal here is to give some additional value to the very first emails you send, so they have some actionable steps to begin.
Social Media Email
It is not necessarily that your email click-throughs can generate sales also it is still one point of contact for a brand towards the prospective customer.
What you need is to leverage email to create multiple point-of-contacts for your brand to communicate with your customers, and generate leads and sales.
The best example here is to send your subscribers or prospects a social media email which will consist of your brand’s social media profiles.
Usually, email CTAs are the websites or the landing page but sending social media links can also help you generate sales.
In fact, 93% of Pinterest users use the platform to either make the purchase or plan it. Hence, Pinterest drives 25% of the retail sales in the world.
Facebook, Instagram, and Pinterest all have buy buttons and potential ways to make the purchase.
So you can leverage your email audience to lead them to your social media pages for the purchases, if not now, possibly later.
It might not be a direct purchase, but rather a more powerful method to boost brand awareness, hence increasing the chances of sales.
Apparently, 92% of customers trust referrals from their acquaintances and friends on social media, and they are 4 x more likely to buy from the company that are on social media.
Make sure your brand is active on these social media pages with optimized bio and pages including buy buttons.
Abandoned Cart Email
According to a study, 77% of online shoppers abandon products in their shopping carts. There is a huge percentage of potential buyers to convert into customers from this.
Missing your chance to get some conversion from these people will be like leaving money on the table as they are more likely to convert.
Also, these potential buyers have the lowest customer acquisition and high return on investment as compared to any other potential customers you’re trying to reach out to.
The best way to do so is to target this audience through an abandoned cart email which act as a reminder to make the purchase.
If that’s all they need, they will make the purchase at the moment or soon. But there will be many who will require more motivation to complete the purchase.
So, you can offer additional benefits like some exclusive special discount for them if they buy now.
You can offer free shipping, a discount code, or a free product with your purchase.
The idea is to motivate them to complete their sales process. By targeting cart abandoned visitors to your website, you can generate a significant amount of sales.
And this will prove to be an additional considerable growth to your business revenue.
Free Offer Email
Freebie or free offer emails are the most commonly seen emails that brands send to their prospects and customers to increase their sales.
In these emails, brands offer their prospects to make the purchase through the given CTA in the exchange for a heavy discount or product offer exclusive to them.
These offer emails are extremely effective to boost email engagement and boost email open rates.
And certainly, they are a huge success when it comes to generating sales for the business. This becomes even more popular in times of festivals and celebrations.
This works on the basic principle- people love free things. Everyone at least gets attracted to these offers and actually consider buying even if they don’t intend to earlier.
A good offer email can, in fact, convert a prospect to customers even if their intention wasn’t to buy at the moment.
Post-Purchase Thank Your Email
The best way to assure consistent sales is to focus on developing a long-term relationship with your prospects and customers.
And in doing so, you need to interact with them, engage with them and leave a positive brand image.
Sending out a thank you email every time a customer buys a product from your store assure a positive impression of the brand.
The whole reason “Thank You” emails work so well is they arrive when a subscriber’s interest in your content is at its peak.
Most consumers prefer email to other forms of marketing. And an effective thank you email is so much more than a receipt.
A great way to hack your conversion rates is through personalizing your Customers.
New Customer Email Series
Now, as the name clearly specifies, it is about sending out a specific type of email in a particular sequence whenever you get a new customer on board.
Again, you have to acknowledge that this is a customer, not a leader. They already bought from you, maybe for the first time or not.
So, what you aim to do here is build a long-term relationship with your customer and provide extraordinary customer service experience and support.
This can convert into generating repeat purchases. In fact, if you do it well, you might be able to get long-term buying customers.
Every business requires a loyal customer base and it comes from the post-purchasing relationship between the brand and customer.
What you know about them is they already trust you enough to purchase once, depending upon their requirement, you need to optimize their purchasing experience, so they do it again.
Also, you must know every customer or person subconsciously looking for one company to purchase a specific product from.
So, they themselves seek familiarity and trust, and long-term relationships.
Now, the question is what emails will you send in this series?
First Email : Welcome Email
This is pretty much similar to the new subscriber email series where you send the welcome email about showing gratitude and wishing luck for this journey as they sign-up.
In this case, since they purchased from you, this also seems to be like a post-purchase thank you email which can be in fact, the first one in this series.
You need to do both. First, welcome them to your community/tribe or wish them for this new journey whatever really suits your product and industry.
Then you also say thank you for buying your product.
You can share essential information regarding the product such as shipping information or update, return policy etc.
It is also a great spot to put ‘related items’ or ‘recommended products at the bottom of the email where you might get some engagement or even sales.
Second Email : Check-in Email
Once a customer bought a product, you cannot just leave them. It is important that you check in with the customer.
You can ask about how your product is doing or them, or how they are doing.
There can be suggestions regarding the product or service, for example, if you have additional products, services,s or support for it.
Also, you can give them the links to your community page or forums where they can get help depending upon your product/niche.
The aim of this email is to check on them and help them further if possible in any way. Better will be if you ask them to get in touch with you as they have any issues or queries.
Caring about the customer, checking-in on them, and asking about how their product is doing for them, makes the brand stand out.
Third Email: Product Post-Arrival
You need to send this email after the product is delivered to them.
This email is simply about asking the customer whether they have received the product or not and whether it arrived safely or not.
You will also ask for any potential problems they might have. You will be proactive to the customer regarding the possible issues that they come across.
It can be about delivery, packaging or the product itself. Just being there before even they need you, makes you a more trustworthy brand.
Fourth Email: Product Review
This email must be sent after 3 to 4 days of the product arrival assuming the customer must have started using it and got hang of it.
Here you will ask for their solicit feedback. You need to ask your customers to submit their customer reviews, their experience from buying to delivering, and further usage.
This is very important in generating sales because most of the potential buyers decide whether to buy the product or not through reviews.
If you get positive reviews on your product and that’s also genuinely written in detail with satisfied customers, this will act as social proof for your product.
Customer reviews can be used as a part of a sales pitch to sway the customer’s decision towards buying.
Fifith Email: Time Sensitive Promotion
This time-sensitive promotion email you need to send at least after five days of your last product review email.
Try to only send this email when you get your review from the customer.
Time-sensitive promotion means that at this particular time when a customer is satisfied with your product, they are more likely to buy more from you at this point of time.
But you need to give them incentives and enough motivational push in form of offers and discounts.
Freebie emails are similar to free offer email as it gives away freebie downloadables, free trials or ebooks to the prospects to lure them in.
It also can be a free trial for your product or two months of access to the platform.
Just like people like free things in the form of discounts, similarly, they are attracted to freebies and downloadables.
This might not be your product but it is capable of pulling people into your website and checking out similar products.
It develops interest and trust overall in the brand as your free product helps to make the brand more familiar with the prospects. They will be more inclined to invest.
Also, when people really find value in the freebie product, they make a fair guess that their paid products will be worth purchasing.
Not to mention, how freebie emails are highly effective in creating engagement.
It depends upon what kind of brand or business you’re in, what you’re selling, and whether you product is software, physical product, or more like a service.
Curated Content Email
The more you engage with your subscribers, the higher the chances there will be for generating sales.
Also, not all of your emails should be about selling. In fact, emails with the direct selling or direct CTA to your product page must constituent merely as much as 30% of your total emails.
Even then, you have to be smart about it.
So, send emails that can help your brand to engage more with the customer. One of the best ways to do so is by sending them curated content emails.
These certainly can be automated emails that you schedule to send one or two every week.
Curated content emails consist of a roundup of all the helpful posts on your blog or even all around the web.
The primary goal here is not to generate website traffic but deliver high-quality content in the given niche or industry to help your prospects.
These links, resources, or articles curated across the web must be highly relevant and valuable to your target audience.
In fact, you can segment your email list as per the interest and inclination of your subscribers and send them to content accordingly.
Content curation helps in brand engagement and visibility. It creates a positive impact on your audience regarding your brand image.
These emails also can be helpful to build a loyal following over time and through that, you can generate consistent sales with trust and reliability.
Product Recommendation Email
According to statistics, 92% of the customers are more likely to buy from the business that provides them customized recommendations, discounts, and offers.
And that’s why it is essential to send out personalized product recommendation emails to your subscribers and prospects.
The product recommendation emails must be according to the personal taste, interests, and preferences of your subscribers.
You can also utilize their purchase records, browsing history, inclinations, interactions to create sub-categories or segments to send more personalized emails.
The better you know your audience and the more you personalize and customize as per the targeted subscribers or prospects, the higher the chances of sales you will have.
Consistent product recommendation through emails will help not just boost email engagement but website traffic improving the overall website authority.
Make sure to use the purchasing habits and browsing history of your subscribers to collect handpicked products for your audience.
Re-engagement emails are purpose-driven emails exclusively used to re-engage with the subscribers that are starting to lose interest.
There are always going to be subscribers who are least engaging or more like dropping off from your contact list.
The first attempt must be to revive those subscribers through high-value emails. It can be free discounts, exclusive offers, freebies, or coupon codes.
You can come up with all kinds of ideas to re-engage with your subscribers and boost the overall engagement.
Right Things for their Need
Your job starts with research to find something better for your Customers. You can use your new subscribers’ enthusiasm to find out what they want. When you are sending email content, you need to be sure that it offers something to the reader.
The only way that the lease will do something that you want like subscribe or buy is if you offer them content that has some value.
people express their interest in your brand. This is a nice occasion to award them with a small gift, discount or free shipping for their first purchase.