Email marketing is one of the most famous and effective ways to reach customers.
While email continues to be the popular channel, it can be overwhelming and end up in spam folders. Not just that, there are chances of getting your credibility at stake too.
So is it wise for businesses to continue to promote using emails or not?
The answer is yes, but you need to understand what are the drawbacks that come with email marketing.
You need to craft the campaign well and ensure that it’s not a nuisance for your customers.
Here is the list of advantages and disadvantages that you should know.
|Advantages Of Email Marketing||Disadvantage of Email Marketing|
|Connect with your audience||It’s no longer relevant|
|Leads to warm leads||It can be disengaging|
|Promoting right content||It causes the design issue|
|Improving SEO||It has delivery issues|
|Creating passive income||It can be frustrating|
|Avoid paying for ads||You might break the law|
|Automating everything||It can burn out the list|
|Helping in personalizing content||You can brand the spammer|
|Boost credibility||It can be time-consuming|
|Increasing brand recognition||Customers are surrounded with such emails|
|Establish the authority||It leads to fatigue|
|Promoting your products and sales||Customers might not respond|
|Improve your sales|
|Improve relationships with existing customers|
|Optimize time and budget|
Advantage Of Email Marketing
Email marketing approaches the customers to give them relevant and informative content. They can be new or already existing ones.
With the help of email marketing can improve the chances of targeting the audience.
There are different advantages that email marketing brings. It can be an effective way to promote your brand, products, and services.
To understand what advantages you are getting in email marketing, here is the list.
It Keeps You Connected With Audiences Of Warm Leads
One of the great benefits that you get here is it helps you in connecting with the audience of the warm leads.
More than any other options or platforms, email helps you in staying in constant contact with the audience.
It is much more effective than social media as you can’t be sure if your audience is engaged with you even if they use it daily.
Email is used every day and daily, no matter who they are.
This means if your list is growing, it can help in directing access to the leads, which can be potential every single day.
Promoting Your Content Instant And Improve Your SEO
Email marketing also means creating your content with potential leads who showed their interest in niche, brand, and site.
Some people are perfect for sharing your contact with.
Your email marketing campaign can help you in promoting the content and bring them back to the website.
It can help in boosting page views and user sessions. This helps in giving signals positive to Google-like search engines.
This instant traffic can help in boosting your content and help in ranking at a higher level.
It Helps In Creating Your Passive Revenue
When it comes to ROI for your email marketing, it’s one of the best options that you are getting, according to statistics.
Once you have the list of the size of contacts, such as more than 1000, this can help you in building the automated email campaign.
For this campaign, here you want to focus on nurturing the relationship. Here you share cool content and share about what products you have.
You send the automated email campaign for promotion. There are chances that out of 1000 subscribers, maybe seven people will buy the offer.
Help In Saving Money On Avoiding Paid Ads
Another benefit that you get from using email marketing which is affordable as compared to any other strategies.
Most ESPs or Email marketing service providers can help start it for free. Also, you don’t have any upfront costs for storing the list and sending the emails, which are limited in their emails.
So instead of spending thousand and hundreds of dollars on testing ads to find the right audience. You need to use email marketing to learn what your customers dislike or like.
It Helps In Automating Everything
One of the benefits that you get from email marketing, this also gives you the idea of automation.
Here you can automate the email campaign. Here people can join the list and receive the schedule of emails daily with routine.
It Can Help In Creating Personalized Content
Personalization is one of the benefits that you get if you are choosing email marketing.
People Tuesdays are not interested in receiving generalized emails that sound the same to a bunch of others.
Email marketing helps in segmenting the customer into lists that are different as well as based on the preferences for sending highly personalized content.
Here you are crafting subject lines to be perfect and adding images that resonate with your targeted audience.
Adding the content to make it helpful and choosing the right messages to send a personalized feeling.
Email Marketing Boost The Credibility
Emails that are sent to some unknown sender or have a shady subject line can end up in a spam folder. If the emails feel off, they delete the email even before they click to read.
For example, some customers feel comfortable with sending emojis, and they click to email. However, for some having emojis in the subject line can make them unsubscribe from the email.
So it’s important to tailor your content according to what readers want.
Knowing the interest and needs can help in understanding how to boost credibility instead of ending this in a spam folder.
So creating a permission-based email list includes a checkbox that helps users to opt into the mailing list. This can help you in ensuring customers know what they are signing up for and how often they are going to receive emails.
Image Content: Tips For Making Your Email Marketing Credible
- Consider double opens strategy
- Add a cliffhanger to the subject line
- Use preheader
- Keep CTA buttons contextual
- Keep the subject line concise
- Consider frequency capping
- Do A/B testing
- Maintain the email list
- Keep email length short
- Keep it updated
It Helps In Increasing Your Brand Recognition
It’s extremely important that your customers recognize your brand.
With your email marketing, it gets much easier and helps in getting better branding of the email.
However, brand recognition is more than your design and logo. Providing consistent valuable content to the audience can help in reckoning and anticipating the email.
Here you can create the brand identity survey as well; it can help in giving useful feedback.
It Can Help You In Improving Your Sales
There is around 60 percent of consumers say that they made a purchase because of a marketing email.
Promoting the business through email marketing, it also gives a chance to the audience to make the right purchase using their laptop and phone.
Email marketing can be used for selling prospects, upselling, and boosting referrals to current customers. Also, it can help re-engage with your customers who might haven’t made any purchases in a while.
You need to be more focused on making the email content relevant and targeted; this helps in making the reader take action.
It Makes Your Customer Relationship Stronger
Email marketing can help in making your customer relationship much stronger by giving the information that your audience wants.
Also, the messages are sent directly to the inbox consistently. It can help in making your audience a much better life, providing the product or services, tips or giving the coupon, etc.
It Helps You In Optimizing Budget And Time
For any business, it’s important to optimize the budget and time as it depends on constraints.
Depending on the scale of the business, big businesses can afford it. However, small businesses don’t have that level of luxury.
Email marketing costs generally start low, as compared to others, where you are offering marketing plans at an affordable price.
Helps In Establishing Authority
To those who are running their own business, it helps in setting the goal to be seen as an expert in the industry you are working with.
The customers are signing up because they want to know about you. This can help in appreciating the content and engaging with it.
When you are offering valuable content, it can help in building trust and establishing authority.
Disadvantage Of Email Marketing
Email marketing is an important aspect. However, you need to understand there are some disadvantages too.
Here you need to learn about its drawbacks.
It Can Be Branded As a Spammer
Being branded as a spammer can happen if you are sending content too often to your audience, which is not adding value.
Also, they can be lazy enough not to use subscribers, as they will keep emails in the trash and avoid them passively.
Ensure you aim to get better feedback and get activity from the subscribers.
One of the downsides of email marketing that you get is that it can lead to spam and undelivered emails. Both of which you can deal with easily.
So if you don’t want your emails to end up in spam, it’s important that you choose an email service provider who is trustworthy.
Make sure you are not sending emails that don’t have compelling content or unnecessary emails.
Image Content: Mistakes That Make Your Email Marketing Fail
- Using a poor subject line.’
- Failing to use message previews
- Not letting your readers reply
- It seems shady
- Not balancing graphics and stock photos
- Not having the right touch
- Not considering mobile users
- Not tracking campaigns
- Not adding a call to action
It Can Burn Out The List
People unsubscribe daily, but it can be learned when you keep an eye on the percentage.
This can help in understanding the reason behind the reason for the unsubscription.
This can give valuable feedback, which helps you in improving emails and reduce the rate of unsubscribing.
It Might Break The Law
It’s important that you are aware of spammers. There are strict laws around different sides, depending on where you are doing business.
It can be something you might end up breaking without knowing it.
It Might Also Frustrate
For business, it’s important that you are not selling your customers every single time. This can make them feel frustrated and push them too much.
With this, they can get disengaged and end up unsubscribing. So focus on sending emails that can actually help the readers instead of pushing them to purchase your product or services.
It Can Have Delivery Issues
People who change email addresses and spam filters are making it much more selective on what emails to get through to the subscriber inbox. One of the major disadvantages you can get from choosing email marketing.
To combat this, you must remember to ask for contact details and learn the spam filters. It will help you in saving from violating any kind of rules.
It Cause The Design Issue
Since there are different sizes on the screen, this can be a design factor that ends up emailing the display on the device.
It’s important that you test the email on different resolutions. It can help in checking if the content is visible to everyone.
It’s No Longer Engaging
Customers feel annoyed when they keep receiving emails from the brand or company. This makes content no longer relevant to them.
Also, you need to focus on understanding if your database of yours is not doing something similar.
So send the emails by fixing the appropriate ones. So don’t send emails too often or too less with content that has no relevance.
- How to Write Catchy Email Subject Lines: The Ultimate
- Email Marketing Audit: The Ultimate Guide To Know About
- Email Bounce Back: What is it and How To Reduce Them?
- List of 1001+ Best Email Subject lines Examples for 2023
- Email Marketing Analytics: Metrics & KPIs To Track
“Business, marketing, and blogging – these three words describe me the best. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. My passion lies in helping startups enhance their business through marketing, HR, leadership, and finance. I am on a mission to assist businesses in achieving their goals.”