30+ Closing Sales Techniques & Tips To Win The deal

Irrespective of the kind of sales you are doing, it’s important that you master the art of closing through your emails or leveraging emails. 

The months or weeks of hard work you put into your prospecting client will go down the drain if you don’t know how to close sales properly. 

Without further ado, here are different techniques and tips that can help you in closing sales and also make it effective and profitable for your business. 

List Of Closing Sales Techniques For You To Consider 

Building out the sales techniques is not a concept that is new; there are different tried and true methods not just can help you in evaluating the situation but also help in stopping those firm ‘ no’ as answers. 

To start with, here are different sales closing techniques you need to consider.

sales closing techniques

The Assumptive Close 

The assumptive close is based on a concept where you firmly believe you are going to make a sale from the moment you put in the effort. 

The language you are using throughout would indicate believing that sales are going to be done. 

The key here is to check more frequently on prospects, gauging the level of their interest and objections and determining if you both are on the same page. 

Why It Works :

The confidence and positive thinking you have work contagious; this makes your prospect believe thinking the answer is going to be obvious. 

What To Know :

The assumptive close technique works well when you are familiar with leads, knowing the product is going to fit perfectly. 

However, it won’t work when you have no relationship with prospects and getting feedback as a solution is not making sense. 

The Now Or Never Close 

Offering the prospect something which can only be done if they commit within the period of time includes : 

  • This can be the last ( product) we have in stock.
  • Anyone who commits today will get a discount of 15%
  • If you sign up right now, you take priority in the implementation queue
  • This price is limited ( add date or time)

Why It Works :

The prospect feels like they are losing out on something beneficial if they will say yes eventually. And it makes sense if they do it now. 

What To Know : 

When you have the freedom to offer discounts and deal with people whose main objective is not having time to make decisions.

However, the prospect made it clear that they were not interested in the company or that offering incentives would work. 

The Columbo Close 

It is based on the TV detective Columbo and his famous one-liner, which was “ Just one more thing.”

It turns into a mantra for sales as well; this is when you believe that customers will leave, and they are all ready for it, this is your last ditch, which might work in getting the stick. 

Why It Works

Regardless of what kind of sales you are in, use this when you feel they are not into listening anymore or are no longer interested in having a clear indication. 

Hitting them which can be tempting and have chances to get the close of the sale. 

What To Know 

When you haven’t shown the highlights yet, this can be the best way to get them more interested in what you are offering. 

However, it won’t be useful for you if you end up bombarded and overwhelmed with tons of benefits regarding the product. 

The Takeaway Close 

The concept of takeaway close is simple if you offer the benefits, but if they are not interested in certain aspects, then you need to take them off the table. 

Offer the cost savings, remove the features that your client does not need, and see if it works or take the offer. 

Why It Works : 

Many people might object because of the price, so if removing things can help in countering the objection, it can be a win-win situation. 

What To Know :

It helps better when you are in a multi-tiered platform, with the prospect of you making it clear that there are some features that have no use. 

However, when it doesn’t work, it mostly happens when the prospect doesn’t have an objection to the price you are offering. 

The Hard Close 

The technique is known as Nothing to Lose Close; with this, you let the potential customer be aware of the fact that you are selling directly to them. 

You can ask for a firm commitment; it’s when you sign the contracts and when you set up the implementation or anything that gets them signed right now. 

Why It Works :

The hard close works when you want clear help in order to make them more at ease, though they are not saying yes, but at least giving answers, so you don’t have to invest more time in doing follow-ups. 

What To Know : 

When you are considering using it, it works best when you are aware you are not getting a positive answer; you have no options. 

However, when you are in the early stages of doing follow-ups with leads, it’s better don’t use this technique. 

The Sharp Angle Clos

Some people are habitual when it comes to hearing sales pitch. Because of this, they have the upper hand as such prospects ask for add-ons or discounts as they know you expect it already. 

So when you are dealing with seasoned negotiators, you can use the sharp angle close as it surprises them. 

When you have their approval, make sure you are giving what they want; however, put a price on it. 

For example,  if they want a three-month service with a 10 % discount, ask them to sign the contract today in order to get the offer. 

Why It Works 

In this technique, you are willing to give them what they want, but in exchange, they have to give a firm commitment. It saves time and the struggle of repeating things in order to convince. 

What To Know : 

The use of technique works best when you are dealing with clients whom you sold alone or ask for incentives for signing. 

But it won’t work if you are dealing with people who are not familiar with the nuances of sales and not asking for something special or unique.

The Summary Close 

With this technique, you can use this for summarizing the benefits of your products and the main value points to the prospect. 

You can use this to make more distinctive options between the two or three that you are offering. Also, it can help in removing the leads and what options they have. 

Why It Works : 

Hearing the benefits at once can help you in making the deal much more impactful instead of the 30 minutes you have spent over it. 

What To Know :

When you know the product is a good fit, this can help in rendering all things they agreed on work and help in offering goods. 

Also, it won’t work if the conversation is not long or the main value points for a great impact on the prospect.  

The Puppy Dog Close

The technique is based on the concept of people who walk their pet stores, holding them likely to buy them. One of the simplest yet most practical and successful sales closing techniques.

You make the sale and let the prospect try it out; it can be to test drive a car and use a free trial, keep the product for a month, etc. 

Why It Works : 

The idea of this technique is to make them realize and get habitual of the benefits related to the product, so they longer imagine life without it. 

What To Know : 

This works best when you are offering a trial period and features that are not qualified by a mention on the phone or email. 

But it won’t be in use if the product doesn’t have a test drive or a variety of benefits and features. 

The Option Close 

This tactic falls in line with assumptive or hard closes, here when you offer the option to protect a choice between two or more.  

Here you are trying to get them to choose one of the options instead of saying no. 

You can offer two pricing plans which suit the requirement, tiered levels of service, including different features or implementing the earlier vs. later. 

Why It Works : 

When you are offering them two viable options, this makes it more tempting, and the person is likely to choose one of the options. 

It can be something cheaper as it makes them feel like they will save money. 

What To Know : 

Using this technique will work when you have services on tiered levels; also, knowing the prospect that would get benefit can help. 

However, it won’t work if you offer the static and do not have confirmed interest in the product and the unique features you offer. 

The Question Close 

The concept of this is based on asking the question which probes the lead and forces them to explain what is not working for them. 

Ask them the reasons why you can’t proceed with the shipment, why and what features are not solving the issues etc. 

Why It Works : 

Such questions give better and much more helpful opportunities for getting the explanation of why the product is not meeting the expectation and what they actually need. 

What To Know : 

The leads are perpetually on their fence but not explaining what and why they are not interested. 

However, this won’t work; if your prospect has stated the reasons clearly to tell you what is not working, this will not be helpful. 

The Suggestion Close

Another tactic that you can consider is offering an opinion about what you think is best and will work for the clients. 

You can offer a firm statement that can help in explaining; for example, you can say, “ the shipment will Friday would solve the problems, or you can sign a contract on the date, and the onboarding would be well before the end of the quarter. 

Why it works : 

The opinion enters the mind of your clients like a fact, and offering to solve the problem can help in getting their work done. 

What To Know : 

When you are using this technique, it can be great when it’s a personal relationship with the prospect or believe that they can be influenced easily. 

However, it won’t work if you are not familiar with your lead or they don’t know you. 

It’s not useful if they have more knowledge and expertise in the related field as compared to you.

The Backwards Close 

The technique goes against all kinds of sales cycles that you get in training, but it can work with certain types of leads.

Well, this method involves starting at the end, asking the lad for a referral instead of trying to sell something.

Why it Works : 

Recognizing that you are not selling anything helps the customer to feel much more at ease and will help in opening up more. They put more attention on listening to what you are trying to say. 

What To Know : 

Well, it works well when you know the customer, have their information via referral, or have an indication regarding their interest in your product. 

The technique won’t work if you are in the early stage of the sale and also have no reason or the ability to make the sales. 

The Ben Franklin Close 

Based on Benjamin Franklin as he was not just a great politician and inventor but considered a brilliant businessman. 

So whenever he feels hesitant about anything, he puts a list, adding things in the pros and cons of what will happen after the decision. 

This tactic helps in understanding the poetic nail when you are closing it. 

Why It Works : 

By listing down the pros and cons to help in getting the visualization regarding how the product will help, the prospect gets a better understanding of how valuable the product will be for them. 

What To Know : 

Thetechniey works best when your prospect is feeling hesitant about getting the product or not; this can help in getting the benefits of having the product. 

But if they are not familiar with the product or have more chances of saying no, they will end up having more cons than pros. 

Tips To Use For Closing Your Sale Much Faster 

Sales not just need to be effective but quickly.  The more time you invest and effort it requires, the more expensive it will be for the company. 

The purpose is to get a clear outcome, it means either the answer should be yes or not,  but it should never end. 

To help in getting sales close much faster and effectively, here are some of the tips for help. 

ways improving your closing sales - closing sales techniques

Focus On Your Customer Instead  of Deal 

When you are trying to sell, it’s easier to put all of your focus on what you want and deal with because, in the end, you want to close the sales. 

As a salesperson, it’s what holds the importance, but if you are thinking in that way, you are alienating what your customers want and their interests first. 

When you are putting the first customer will help as it boosts the chances of the likelihood that they will buy what you are selling. 

So when you are in a situation, focus on your customer, what they want,  need, and interest instead of getting close.

Make Sure You Know What You Are Selling 

When you have the knowledge and experience in what you are offering, you are much more comfortable and use words much more smartly. 

This helps in convincing the customers, also helping them in seeing the positive side and why they need it. 

Keep What You Are Selling Relevant 

Don’t just show how wonderful your product is since the customers might not be able to translate what their features and functions will help and in what way. 

That’s why you need to make sure that your product has relevance to your customer.  A Lot of time, the customer doesn’t even know if they need the product or not, so focus on using the right explanation and connecting it with the daily life of your customer. 

Research, The Customers Before You Make Conversation 

It’s difficult to put the interest of your customer first and expose the relevance of the product when you have no idea or have a lack of research done on the customer. 

It’s a modern sales closing technique. That’s why you need to get your research done properly on who your customer is and their background regarding habits, nature, culture, etc. 

You can use Linkedin to understand the visuals and the website for what kind of company they work with. 

It’s important that your customers are qualified enough, and for that, here are some of the questions you need to ask. 

  • How well do they match your ideal customer profile?
  • Which industry do they belong to?
  • How big is their company?
  • What is their ideal use case?
  • Which tool did they use in the past?
  • Which kind of ecosystem are they playing in?

Let Buying Process Help In Sales Process 

The sales process can help in telling what step you need to take in order to create an opportunity for sale. 

However, once you have the idea of what customers are buying and what kind of product they are interested in, you need to throw the sales process out of the window and adapt the activities which match the buying process of your customer. 

Develop Multiple Contacts To Avoid Blindsided 

If you are selling to an organization that includes more than 50 people,  the purchasing decision is going to be made through consensus instead of a single decision-maker. 

The more people you know in the organization, the better consensus will be, as it will help you in getting to the positive side. 

So it’s important that you focus on developing multiple contacts; it helps you not get blindsided. 

Don’t Get Obsessed With Closing 

When it comes to sales, it’s important that you forget the A . B. C or always be closing; it’s much easier for selling if you think the selling will get the customer into a series of small commitment software which follows in logical order. 

With this,  when it’s time to close the deal, it will depend on saying if you want to take forward with this or not. 

Identify The Decision Maker 

When you are closing sales, focus on asking the right question so you can get insightful information regarding the prospect. This helps in verifying beyond doubts which are reasonable. 

Also, you get the quality of information that your prospect shares; this is helpful in making the decision of whether they will buy or not. 

In order to gather the information which is right for you, you need to focus on having a conversation with the right person, which is a decision-maker.

Find Ways To Help Your Customer 

The holy grail of your customer’s loyalty is to become their trusted advisor, and this is someone who is seen as a valuable resource that goes beholden to the speech area of what you are selling. 

So you can consider using the connection or specialized knowledge to make the customer’s job much easier and help in understanding better. 

Think of it as an investment, and don’t just stick to one way of helping; focus on getting more ways by which you can help the customer. 

Adapt The Emphasis To Thwart The Competitor 

When you are talking to the customer, don’t be afraid to ask if there is someone to whom they are talking as well. 

If they are, then make sure you put the good and kind of work for the competitor such as they are good company and move on. 

This gradually adapts in your usage for emphasizing what product has and helps in showing the lacks the competitor has. 

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