5+ Customer Win Back Email Examples and Templates

They play a significant role in your sales cycle because they can help you keep more consumers. Considering that five times as much money is spent acquiring new customers as it does keeping existing ones and that no less than 45% of consumers who read a win-back email will also open future emails you send them, developing a win-back campaign is a no-brainer.

Win back email examples: 1

Dear [name of the recipient]

I’ve developed my legal research and writing skills over the course of my [Mention the number] years as a paralegal, and the attorneys I’ve worked with have praised my knowledge of case law and litigation support.

The [Mention the number] years that [Mention the name] firm has been in business show that the firm has solid values and top-notch attorneys, and I would be excited to be a part of such a competent group. 

 I currently collaborate closely with partners on a variety of urgent issues. I built a new calendar system during my stay here to guarantee the prompt submission of court documents. Due to this technique, internal and client meetings have been more effectively organized, and no deadlines have been missed.

I previously worked as a paralegal for the [Mention the name] firm and was praised for my optimistic outlook and general support of the legal team.

While I was employed there, I developed and put into action a plan for digitizing their outdated records while maintaining security and privacy. When preparing for client meetings and legal proceedings, this increased efficiency.

My further credentials include a bachelor’s degree from [Mention the name of the university], a paralegal certificate, and instruction in the [Mention the name], Westlaw, and LexisNexis databases.

I would adore the chance to talk about how I might help your legal team. I appreciate your thoughtfulness in advance and eagerly await your response.


[Name or company of the sender]

[Signature or logo of the sender, if]

Win back email examples: 2

Dear [name of the recipient]

I have difficulty. See, I presently have [Mention the number] unread emails in my inbox, including newsletters from at least [Mention the number] different brands, which is embarrassing.

But this issue simply makes me more passionate about writing win-back emails that are worthwhile to open. Because, in my opinion—as someone who struggles to even go through their own stack of mail—that’s a real victory.

I have been a long-time follower of [Mention the name] and can confidently state that I read every email you send to me. Take a vitamin-ute—We’ll [Mention the name] You Soon is one of my favorite subject lines, and I love how your email content feels both lighthearted and supported by industry knowledge.

I’m excited to submit my application for the position of email marketing manager at your business because of this.

I also started a newsletter called [Mention the name] with the goal of educating our customers about how to use and manage their credit. This newsletter quickly rose to the top of our list in terms of open and click-through rates.

I previously worked with the sales and product teams at [Mention the name] as a part of the marketing team to see how I might help them achieve their quarterly targets.

When compared to directly paid ad campaigns, one particular project that involved creating customized emails for customers brought back more visitors to our website after [Mention the number] days.

As a result, our revenue increased by [Mention the percentage] from the previous quarter. I’m rigorous in my editing and revisions of the text I write and the calendars I oversee, and I believe my background and [Mention the name] would tremendously aid [Mention the name] in further improving their email program for success. I appreciate your consideration and time very much. I’m interested in hearing from you.


[Name or company of the sender]

[Signature or logo of the sender, if]

Win back email examples: 3

Dear [name of the recipient]

I’ve been dancing since I learned to walk. And I’ve been devoted to Arabesque Weekly ever since I was able to read. A ballerina who battled an accident early in her career and went on to become a principal dancer at [Mention the name] was once one of your local heroes, and I hung the article above my young bed. Today, it’s still there.

I’ve been working in the win-back email marketing industry for more than [Mention the number] years. I was able to implement new email campaigns at [Mention the place] in my present position that focused on re-engaging churned customers.

In comparison to the prior year, we were able to increase email subscribers by [Mention the percentage] and convert [Mention the percentage] of those subscribers to make a purchase by analyzing data about the types of customers who churn and the engagement of our current email subscribers, as well as A/B testing headlines and newsletter layouts.

I submit and write at least one article per week, ranging in length from [Mention the number] words for news to [Mention the number] words for guidance to even larger pieces for features and personal essays.

I enjoy the challenge of creating pitches that are in line with the data’s trends, reflect the company’s identity and objective, and let me exercise my creative faculties.

It has been a dream come true to work with my team to create the best content library we can. I would be ecstatic to apply my expertise to further [Mention the name] objectives.

And I aspire to someday create a tale that a different young dancing enthusiast would permanently attach to their wall. It would be a privilege to join your editorial staff, and I’m looking forward to the chance to talk with you about the opportunity. Aspiring to join your crew as a writer,


[Name or company of the sender]

[Signature or logo of the sender, if]

Win back email examples: 4

Dear [name of the recipient]

[Mention the name of the company] sales director was in a difficult situation. Before boarding a trip to [Mention the name], she required [Mention the number] customer meetings arranged, [Mention the number] service transactions completed, and an overview of the team’s new lead generation campaign written—all within three hours.

She then asked her logical, sales-savvy administrative assistant for assistance. I was that helper. I not only completed all of the tasks on her list, but I also did it before her plane took off.

For the past [Mention the number] and a half years, my primary duty as an editorial assistant at [Mention the name of the company].com has been to get all of our content ready for the site’s launch.

This involved fact-checking, editing, adding [Mention the name] where appropriate, and locating images, videos, and [Mention the name] to enhance the material and increase reader interaction.

That piece, along with the many others you’ve written, taught me that dancing is more than simply arabesques and pirouettes and that the right sort of writer can highlight elements of the discipline that make it unexpected, powerful, and all-encompassing. I am that author. But writing has been, by far, my favorite part of this job.

My job path hasn’t been completely straightforward like many others have. I enrolled at a nearby coding Bootcamp following my departure from [Mention the name].

I [Mention the degree] from [Mention the subject] programming school [Mention the number] months later with a credential and the knowledge that I did not want to work as a coder. But education is always worthwhile.

I’m currently a budding sales representative with expertise in managing a successful sales team and in-depth technical understanding.


[Name or company of the sender]

[Signature or logo of the sender, if]

Win back email examples: 5

Dear [name of the recipient]

In order to join the team that guides [Mention the name of the company] online expansion of its services and products, I’m applying for the role of e-commerce marketing assistant. My resume, which details my marketing expertise and how I meet the requirements for this position, is attached.

I have experience working with marketing managers and directors to execute social media and win back email marketing strategies. My team and I added [Mention the number] new subscribers to our business email thanks to my time management and attention to detail abilities, which led to a [Mention the percentage] increase in sales.

I also provided suggestions for bringing in fresh clients, including highlighting a certain seasonal delicacy and holding in-person cooking classes that we also streamed online.

Our foot traffic grew by [Mention the percentage], and we added another [Mention the number] subscribers to our [Mention the social media] channel.

I took some time off at the beginning of last year to look after a sick relative. I kept up with marketing trends then and talked to previous coworkers about new advances. To completely comprehend market trends, I recently listened to webinars delivered by e-commerce and marketing experts.

I got very comfortable with our internal [Mention the name] as I fiddled with each post. I was able to obtain a thorough understanding of what makes a piece really connect with our audience by reviewing every single article we released and monitoring responses and engagement.

In addition, I volunteered at the rehab center where my relative received treatment, assisting them in creating and adhering to a timetable for social media posting.

I’m thrilled to learn that my favorite store is expanding its online presence, and I can’t wait to put my expertise to use in realizing this goal. I appreciate your thoughts and time. I’m excited to meet with you.


[Name or company of the sender]

[Signature or logo of the sender]

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