10 Best Email Marketing Services For Small Businesses

Well, business owners are trying to make their marketing effort better constantly.

Not just that it’s one of the marketing tools which is powerful where the return on investment can be $42 to every $1 spent.

To harness the overall potential, it’s important for you to choose that, the software that becomes crucial.

However, here are the top best ones that you can find and will be suitable for your business

List Of Best Email Marketing Services To Consider

Well to understand better about the options that you get, here is the list for consideration.

But before that, email marketing is no doubt one of the cost-effective marketing strategies that can do wonders for small businesses.

According to the Direct Marketing Association, the tool has  4300 percent ROI on average in the United States.

Also, email marketing becomes much easier, having much more control and allowing to establish direct connections with the target audience.

To make that possible, you can find the different tools, services, and software that can help.

List Of Best Email Marketing Services For Small Business

It includes –

Constant Contact

Constant contact is one of the fastest and largest growing email marketing services right now.

They have the easiest to use and email marketing services which are perfect for beginners.

Constant contact with each account allows unlimited email access, which has easy tracking, reporting, etc.

Not just that, it has the free image library, built In social media, list segmentation, power e-commerce integration if you have Shopify stores and Facebook ads integration

Each account also have customer support that comes with phone calls, live chats, community support, and a vast library that offers the helpful resources

They avail the online training, also offer in-person seminars live across different countries.

Because of this, small business owners can get quick learning of what email marketing is, and the basics.

Constant contact helps in growing small businesses and helping owners to understand more about it.

Here you get a 60-day free trial, here you don’t need to use a credit card.

Once you like the services, you can’t start with their lowest price ranges as it goes $20 per month.


The next one is Drip, it’s one of the powerful l enterprises that provide services that can be beneficial for bloggers, e-commerce, and sales funnels much easier.

With this email marketing software, you can get seamless integration that includes all the popular website builders including WooCommerce and WordPress.

This helps you in adding the pop-ups of opt-like signup forms easily to your website.

This one has intelligent tools for marketing automation, split testing features, much smarter email segmentation, visual automation, and list groups.

With these features, you can reach your targeted audience much faster and get more sales.

As for the support, Drip offers webinars, live chat support, automation training, free guides, detailed courses, and documentation.

Using Drip also has several different benefits, you can easily send bulk emails, while you can connect as well as engage with all of the customers and use the smart e-commerce marketing automation.

Even though it’s a bit pricey it is still worth it as it can offer the advanced feature story to all the e-commerce websites and business owners to maximize efforts in marketing.


As for SendinBlue, it’s a complete SMS and Email marketing software created for the business.

They are the fastest-growing platforms in countries like Europe.

The software is easy to use and has excellent tools that help in creating engaging and beautiful emails.

Also, have the drag and drop email editor which is perfect for someone who has not much experience in email marketing.

You can find beginner-friendly beginner-friendly automation tools which allow you to do much easier transaction emails, creating the workflow, follow up emails, and segment users.

You can also use the best time for sending the bulk emails as they have the AI algorithm that ensures the delivery of emails.

Here you get the free email marketing plan that allows unlimited contacts. With this, you can send more than 300 emails per day, but the branding requires you to be done by yourself.

You can start their trial period as it starts from $25 a month for the Lite version.

Here you can add the SMS if you want but the pricing can be changed.

They also added the improved premier plan which added advanced features such as sales CRM, live chat landing page builder, and  Facebook ads integration.


MailChimp is considered to be scored higher in the future category as compared to Sendinblue.

They are better suited for businesses where larger mail subscribe lists as they have the organization tool and pricing ranges that are more scalable.

In comparison to others, Mailchimp allows a much more organized email and nice-looking features.

Also here you get a little control over everything, as they offer the pre-populated template which can be great for inspiration.

As for ease of use, it scored around 3.9 out of 5, because when you are getting a great range of options that go for both organizing coats and designing the email campaigns,  it can be overwhelming.

But it has the tags, segments for making contact groups. It also lets you target the audience depending on the activity, location, etc.

You get the notes which pop on the page and you can get the idea of what function works how.

Mailchimp has more than 100 employees for email, you can start right away and you also get ready-made layouts and themes.

The email design is professional does have more originality, especially for small businesses, it can offer much more credibility.

In their essential plan, you get great automation tools, also A/B testing for content, subject lines and send time, custom branding, multi-step journey, the marketing calendar, behavioral targeting.

As for the pricing, it doesn’t have much in free plans, but for the essentials, you can start at $9.99 per month.


Aweber has been considered one of the oldest yet popular email marketing services providers.

They have a wide range of tools for small as well as medium-sized businesses allowing them to manage email marketing well.

Starting with AWeber is pretty simple, they connect seamlessly to platforms like WordPress.

You can get the ready-to-use HTML email template which is easy to access, along with that, you get email tracking, a/b testing, autoresponders, and list management are available.

They have the features like automatic  RSS to email which is for bloggers, AMP emails,  email tracking, and subscriber segmentation based on the tag.

You get support options which include email support, phone support, live webinars, live chat, and how-to tutorials.

To start with, you can consider the free plan which offers more than 500 subscribers, And the pricing to consider starts from $10 per month.


Convert It is known for its robust email marketing platform which is ideal for authors, marketers, and bloggers.

However, it has incredibly easy to use and powerful results.

Convertkit offers unique features which include content upgrades and incentives for the email sign-up forms.

You can use the easy-to-manage auto-responders allowing you to send the drip emails using email servicing.

It includes services and features such as email templates, a/b testing, landing page builder, includes and smart workflow.

The convertkit included support that comes with great learning and extensive knowledge materials.

They also have the see digital products and subtraction using the same platform

You can get the 14-day free trial, also they have a price range starting from $29 per month along with a 30-day refund policy.


HubSpot is considered as one of the known software and it comes to CRM as well as email marketing,

The email marketing service is free if you are starting for the first time, it offers the automation features which are desired to grow the small business.

Along with that, you get the drag and drop email builder, templates to create the custom newsletter that matches with the color and personality of your brand.

Here, you personalize the emails based on each subscriber including their device type, list membership, country, or any other based information.

You get all the features like send-time optimization, detailed performance analytics, A/B testing, drip campaigns, marketing automation, high email deliverability, etc.

The Hubspot is used by different types of businesses as they have all in one marketing platform which has the sales tools, website builder, email marketing, CRM, operation hub, etc.

Email marketing has free plans, including CRM, free marketing, operation tools, and sales.

The free version has more than 2000 emails to send, an unlimited number of subscribers.

Also create your signup or popup forms, tracking online ads, managing or building the landing pages, etc.


GetResponse offers a balance between stylish design and ease of use.

Even though it doesn’t have the feature-rich or cost-conscious features as others.

But it’s one of the services you can consider, as it focuses on end results in the boxes of the customers.

The dashboards are intuitive and include all the tools, you can personalize email subjects based on the recipient’s birthday, poster code, etc.

GetResponse has the relevant features like CTA buttons, templates, and stylish header logo,

The basic plan you get on GetResponse which starts from %12.20 per month, is also the most popular and recommended one, comes with one sale funnel, Facebook ads, autoresponders, and unlimited automation templates.

As for the support, you get the team over email which is varied in eight different languages, live chat, and a help center for putting videos and articles.

You also get phone support but only when you are choosing the custom-priced max plan.


MailerLite has the design and features that are needed to grow your business.

However, this one can take time to learn, which means it’s recommended more if you have some experience behind or the beginner.

MailerLite has the lowest ease as it doesn’t have a very local dashboard.

However the templates are more than 100, and all of them are very well designed.

The design is style but you don’t get free image categories, so it’s needed to upload depending on what you want.

The MailerLite has the lowest cost which is $10 per month, this one includes the click heatmap, A/B testing, dweller by time zone, newsletter templates, custom HTML editor, and open by locations.

They have premium features but for that, you have to pay more.

As for the support, you get email support along with video tutorials.

If you upgrade to their paid plans, you get access to the live chat.

And if you add $100 per month, It allows you to skip the queue and get the direct email and live chat.


Moosend is one of the options you can consider if you are looking for affordability.

Not just because you get the paid plans which cost less than most of the plans you will get in the market, but here you can pay based on the number of subscribers and number of emails you are sending.

Both options are cheap and give much more control over the pricing which suits if you are a small business with a limited budget.

The platform is cost-effective, also gives many offers on how you want to get billed, as here you get an email and subscribe.

You get phone support so you can get help if you have a requirement to customize their templates.

Moosend has a free forever plan that includes 1000 subscribers, along with that you get the proper plan.

You can opt for paying the numbers of the email you are necessary or unlimited subqueries, on which they will credit as for $1, you are getting around 1000 credit and it’s equal for sending 1000 email sends.

Here you get the features like landing pages, phone support, and transactional emails.

The best here is it’s the cheapest one you will get but enough to satisfy the email marketing campaign for the small business.