Email marketing is one of the best channels that offer you vast opportunities.
Since there are a lot of helpful tips, tactics, and hacks you get to make your email marketing effort more beneficial for you.
You can also personalize the email campaign, leverage the subject lines which are tried and tested for higher open rates, and even there are online sources where you can swipe the sales copy ethically.
Well, it’s important not to skip the basics first, which includes the type of emails you should be sending. Here is what you might need to know about it.
What Are The 10 Different Emails You Should Send?
For someone who is new to email marketing, you might be thinking what types does email have?
The fact that email making offers the versatility as any other messaging platform offers, and sometimes even more than it.
Due to this, you get different ways of interacting with the subscribers.
For this, you can be using the email for different purposes, for example
- Selling your product
- Offering special discount
- Reminding people about a product they left in the cart
- Providing free value for building authority and trust
- Sending purchase receipts
- Asking for the feedbacks
- Replying to the messages or complaints from the buyers
Emails can differ based on what and to whom you are sending, and that’s why it’s important to know the basic 10 types of emails that can help your business.
It includes :
The Welcome Email
Having initial contact with your prospects is an important one, that’s why you need welcome emails.
According to the research, only 25% of leaders are sales-ready while 50% of leads are those who are qualified but they are not ready to do the purchase.
That’s why you need to nurture your leads to push them to the next stage.
Welcome emails mostly have better open and click rates. How it’s important to add the personal touch and introduce what your business is about.
Remember, a welcome email is going to be your first interaction with your subscriber and it should be in the correct way so you can get the most out of it. And for that :
- Make sure you are sending email timely, send the day they signed up as it has 75% better responses.
- Your subject line should be engaging, and clear, something that can grab their attention.
- Use the subscriber name and other information if you had while they signed up to add the personalization in email.
- Tell your recipient what they need to do, show them via using images, clips or tutorials.
- A welcome email is best to be something special, you can add gifts like discounts on first purchase, free content, discount code, and recommendations.
- Add the links of your social media to your email, and ask your subscriber to follow you.
- Ask time subscribers to add your email address in their contact list or safe senders.
- Add the subscribe link to your welcome email.
The Value-Driven Email Newsletter
There are several businesses as well as organizations that send the newsletter in their email to stay top in the mind of the recipient.
Not just that, a lot of them use email newsletter as the foundation of their email marketing program because it’s one of the great tools for educating new customers about what you do.
The newsletter can be sent weekly, monthly, or in some cases, daily so the target market can get the free value.
It can be something related to education, inspiration, or entertainment.
To make sure your email newsletter is written properly and targeting what you are aiming for, here are some of the points to remember.
- Give your new subscriber a reason to opt-in, it can be something valuable and appealing.
- Make sure you have your goals defined and stick with them when you are sending the newsletter.
- Use your name to add the credential and trust, also it makes your email more authentic.
- Craft your subject line that can be enticing, appealing and make people click to read it.
- Write the opening line that should be deeper, interesting, and right on point.
- Be less annoying on how many times you are sending the newsletter if you don’t want to end up in spam emails.
- Discuss what is actually important for your subscribers and stay as close as you can to relevancy.
- Add the visuals, pictures, gifs, and infographics.
The Abandoned Cart Email
Well, it’s important to understand that having an email for the Abandoned act is as important as anything else.
There are around 75.6% of online shopping carts that are abundant.
However, you can fix this by using the emails as :
- 40% of emails for cart a bonnet get opened
- Almost 50% of open emails are clicked
- And 50% of customers who click do the purchase.
It Can help you in getting your customers back to where they left and complete the process to purchase.
Also, you can get a better conversion rate and make more sales.
Abandoned cart emails work in reminding the customers that they have left the items in the cart.
It focuses on getting them back to what they are close to purchasing and encourages them to complete it.
However, to make sure you have the right email for the purpose, here are some of the points to remember:
- Aim to remind the customer about what they are thinking to purchase, for that to provide the clear summary of contents that Cart has.
- Add the clear call to action, to make sure they know what to do next.
- Even though it’s tempting to give promo codes and discounts, don’t overdo it.
- Sed the multiple emails within the period of 24 hours
- Use the dynamic content to ensure the copy and visuals are optimized and up to date.
- Keep it relevant to them, add the segment and personalize touch to be more effective.
- Add the customer reviews of your other customer to give the reason for trust.
- To make it better, you can also use the urgency to get faster results.
- Add the images of what your product is about, functions, and anything else that your customer wants to know about.
The Feedback Email
The feedback email is important to know what your business looks like to your customer.
Also to understand what your customer needs from you, what they like or dislike.
Customer feedback can help you in getting better connectivity with your target market.
Also, you can create surveys to get better insight into them.
When you know what your customer feels about the company, it helps you understand better what to work on, what is working, and how to improve.
To write an effective feedback email, here are some of the points to remember.
- Use the attractive subject line to make sure your emails get read, not deleted.
- Also, mention the reasons why you are sending them a feedback email.
- Don’t add unnecessary text, be clear and on point with the reasons and content of your email.
- To write the ideal email, you can keep the word limit to less than 40 words.
- Make sure the formatting is easy to understand and to digest along with clear instructions.
- Offer the easy way by which they can share their feedback with you.
- Add something in return, it can be a discount on the next purchase or free services and products.
- Tell them how long the survey is going to be, create quick surveys to not waste the time.
The Offer Email
Well sending an offer email has only a goal and i.e. to drive more sales and improve the revenue.
And to do that, you want to make offers that can be special for their subscribers. Or to target those people who showed some kind of interest in your products.
These offers are time-limited, for example, it can be for only 24 or 48 hours.
They often include some kind of percentage off on the product so the prospect buys before the date ends.
Lots of e-commerce stores offer their specials and might consider doing something similar.
When you are writing the offer email, here are some of the tips that you should remember :
- Focus on what offer and value you can offer, be careful not to get too much into it. It’s important to link to the customers.
- Instead of the company’s name, use your name or teammates. This will add a personal touch and add trust.
- Use the promotion in your subject line, also don’t add the trigger words that can end up in your email spam folder.
- Make sure you are offering a clean, professional as well as appealing to the audience.
- Include the call to action, that should be effective and follow the desired actions.
- To make it captivating and appealing, it’s important to add visuals.
- Instead of using the stock photos, use your own created photos that you can create via using Canva.
The Cancellation Emails
Well saying goodbye is not the best feeling in the world, especially to the customer whom you thought will be around for a long time.
Yet, it doesn’t mean that once those who are gone, will never end.
That’s why you need to create the cancellation email. You will not only manage to give the document and let them stay.
When you offer the cancellation emails, here your goal is to persuade the customer gently to stay. Also to offer an additional incentive,
You can start by offering different plans for pricing and access to more features, discounts, etc.
- When you are writing cancellation emails, it’s important to remember these points.
- Learn why the customer wants to cancel and where you failed, get the feedback so you know what else you can do in the future.
- Add the thank you note, so the customer knows that you appreciate them.
- Once they cancel, make sure you send them the cancellation confirmation.
- Reassure that they can come back anytime if they want to.
- Don’t use the formal and cold, be empathetic and show that you care.
- Use the smart cancellation subject lines in your email.
Back In Stock Email
The back-in-stock email might be something you skip, but it’s important for your business.
If there is a customer who showed their interest in buying the product but it was not in the stock.
Instead of losing the customer as well as purchasing forever, you can send email alerts to the person when the product is back in stock.
A study from MarketingSherpa showed that back-in-stock emails have more than 22.45% better conversion rate.
It means, there are 22.45% of people who do the purchase once you send the emails.
To write an effective email, here is what you need to remember:
- Make sure that you have the email addresses of your customer.
- There is one goal that you should aim for and i.e. you get the person to buy the product they showed their interest in,
- Choose the specific protist that showed the interest, to have the complete attention of your customer.
- Add the details or images, in case they forgot about the product.
- Also, ask them to sign in in case they want more alerts in the future.
The New Product Or New Launch Email
When you launch a new product or service, you want the people to know about it.
Sending the new product email can be helpful in getting the attention of what else you are offering.
This can help you in announcing the new services, offer, products and offer the email list.
There are different ways that you can use for launching email and getting more conversions and sign-ups. Here are some of the points that you can remember:
- Send multiple emails when you are announcing the new product to get the clicks and purchase.
- At Least send 3 to 5 emails that should be about your product rather than putting everything in one email.
- Add something extra like offering the time limit discounts, or add the bonus.
- You might consider giving the refer a friend kind of id so you can get more people’s attention that can be the purchase.
- Use the teaser emails to make your contact feel excited and build anticipation for the launch.
- Use product images of high quality that can grab the attention of others.
- Don’t change the brand colors or designs, stay on the brand to not make customers feel like they are getting something totally different.
- Use the strong CTA that can grab the attention and encourage the customer to act on it.
The Testimonial Email
Customers trust the testimonial of other customers instead of what the brand says.
So you should also send the email of testimonials from your customers to your customers.
This kind of email includes the customer’s new ways of using the products, tips for becoming successful, and an overall temperature check.
You can send emails asking for the testimonial too and feature it in your mails.
Well to write an effective email, here are some of the pointers that you need to know about.
- When you are aiming your customer, make sure that you seek approval beforehand, don’t use images, quotes, or feedback without having permission first.
- Consider the design of your testimonial, you can choose something that can stand out and be more effective.
- Writing testimonials is not extremally a fun job, so you can add something interesting like bonuses and coupons.
- Also, make sure you keep it genuine and straight on point.
- The testimonials you feature in emails should have their credentials so it won’t seem like you just want to get profit.
If metrics show you that there is a portion of subscribed clients that are not active, you are required to send them the re-engagement emails.
This helps you in establishing the contact and also improving the goodwill.
You can also ask them what else you should do to bring them back to your business.
If they respond, it’s your win-win situation.
Also if they end up unsubscribed, still it has the bright side.
Your email engagement rate will be boosted up and your reputation will be better.
When you are sending the re-engagement email, it’s important for you to focus on basic points. It includes :
- It’s not about what you are aiming for, it’s about them. So don’t make them feel guilty about it.
- Give your subscribers some of the options, and it should not be a close deal.
- Make sure you are not leaving the personality, it should be intact with your email.
- Show them what they are missing and maybe you can add something extra to get them back on board.
- If you are not sure about why they are not engaging, it’s better to ask directly.
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I am certified and awarded Email marketing expert. I’ve spent the last decade reading and writing marketing books and blogs as well as my articles helps people to start their Email Campaign from scratch or boost their existing business.