Email marketing has been one of the most effective ways of generating leads as well as sales for the business.
While it helps in growing the business, you might have to spend little time figuring out the ways to increase your email deliverability.
There are a lot of things that can happen that might end up getting ignored by the recipient or, worse in the spam folders.
To understand how to avoid such scenarios, here are the tips that can help.
- List Of Tips On How To Improve The Email Deliverability
- Prime The IP For Better Access
- Don’t Email Those Who Have Hard Bounce On Repeat
- Renting Or Buying Email List Are Big No-No
- Register The Subdomain And Keep It For Email Only
- Using All Caps And Subject Line Won’t Work
- Consider Checking The Reputation Of Your Sender
- Don’t Add Too Much Of Keywords
- Scarpe Sites Will Do No Good
- Exclamation Points Might Be Spam Triggers
- Avoid Embedding The Forms In Email
- Check Your Feedback Loops
- Avoid Including Attachments
- Keep The Email List Clean And Current
- Consider Using Double In
- Stick To A Schedule For Sending Emails
- Understand Words That Triggers Spam
- Keep The Numbers And Quality Of Images Limited
- Choose The Right Frequency For Sending Email
- Ask Subscribers To Add In Their Address Book
- Check Your Blacklist
- Don’t Use Red Font While Drafting Emails
- Add The Links To Unscribe And Address For Physical Maling
- Filter The Contest Sign Ups
- Never Ignore The Spell Check
- Use The Sender Name Which Is Familiar
- Respect Unscribers And Remove Them
- Offer HTML And Plain Text Version
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List Of Tips On How To Improve The Email Deliverability
Email Deliverability means the rate at which the emails get delivered to the inboxes of the recipient. The delivery rate can be lower if your emails are getting bounced or filtered into spam folders.
Regardless of how legitimate you are working, there are a lot of things that might prevent the emails from being delivered to the inbox of your recipient. And you need to learn new ways to improve email deliverability as well as boost effectiveness.
But here are some of the tips that can increase the chances of better email deliverability.
Prime The IP For Better Access
ISP filet’s job is to defend when it comes to spam emails, so you have to tell filters that your IP is trustworthy as well as valid.
For this, you need to send the emails in small batches when you are starting the email campaign.
You can send it to the address of which you are aware.
These emails will get recipes as well open by the users, and the IP will start to build its trust.
As the number increases, it will help in scaling the peak volume.
Don’t Email Those Who Have Hard Bounce On Repeat
Well, there are chances that your email gets bounced, and it’s normal to have it a few times, but if it’s getting repeated, then you should stop sending emails to such an address.
They have a hard bounce rate which means either they have invalid, non-existent, or closed email addresses, and here you are never going to get successfully delivered emails.
Bounce rates are considered one of the key factors ISPs or Internet Service providers use to determine the reputation of an email’s sender.
So when you have too many hard bounces, this will stop the emails from showing in recipient inboxes.
Renting Or Buying Email List Are Big No-No
Even though you can rent and purchase the list of emails legally, it’s not the wisest idea.
Not just it is considered a dirty email marketing tactic that is against the terms and of conditions the email service provider.
But also, these people are not aware of you, so there are high chances they don’t want the emails from you either.
This leads them to mark your emails as spam, and such email addresses are not going to make the sales.
Register The Subdomain And Keep It For Email Only
Even though it’s not for everyone, you should create a subdomain that is used exclusively for your email marketing.
As time will go, the users will start to trust, and this will provide you the benefits.
Here the main purpose is that subdomain allows the majority which is domain-specific of the IP reputation.
Also, you might be successfully getting better deliverability against the certification filters based on domain.
Using All Caps And Subject Line Won’t Work
Even though you are excited to tell the exciting news, don’t yell at people as it is not good, and if it successfully gets the attention of people, this will not end well.
Seeing all caps in email can rub people the wrong way; it seems spammy and annoys others.
Radiate Group’s study shows that more than 85% of respondents prefer their subject line in all lowercase to one in caps.
So instead of this, you can personalize the emails, use language that can be catchy and delightful, and make them relevant to get the attention of the people.
Consider Checking The Reputation Of Your Sender
One of the reasons why emails are not having high reliability is the low sender score.
ISPs get rejected automatically by those emails that are lower than the standard score.
The sender score is produced by your return path, and these are assigned numbers for the mail server which are outgoing.
The score is calculated using the email metrics in the traditional way, including the spam reports and subscribers.
Don’t Add Too Much Of Keywords
Keyword stuffing in emails means you are adding too many keywords, and it’s one of the reasons why Google gives a lower rank to the web pages which have the overlay stuffed keywords.
Also, it keeps the ready easy, and too many people who read the emails will not mark it as spam.
So make sure you are writing the email which is for humans, not for robots.
It should be compelling and simple, so people want to take action.
For this use colloquial expressions and casual language, and add personal anecdotes.
Scarpe Sites Will Do No Good
Not only is it illegal in many countries such as the United States, under the CAN-SPAM Act, but it will not be helpful at all.
This can end up damaging the business, and even though it seems like an easy way to build the contact list, it’s not worth it.
Exclamation Points Might Be Spam Triggers
If you don’t want your email to end up in spam folders, then don’t use exclamation points.
This also looks spammy and gives an unprofessional vibe. According to 69% of emails, recipients report the email is spam depending on the subject line. So make sure you avoid doing this.
Avoid Embedding The Forms In Email
Forms are not supported in email across a lot of common email recipients since it has a security risk.
So in place of using the forms, you can use the call to action button or add the links to the landing page with the form in the body of the email.
Check Your Feedback Loops
One of the major ISPs provides feedback loops, and this can help you in gaining information about recipients who complain about your emails.
These are known as Complaints Feedback Loops or FBLs.
You can get it from AOL, Yahoo, and Microsoft as they make it much simpler here as Gmail allows you to set the header of the Feedback loop, but it doesn’t use the ARF format, which is tradition for most FBLs.
Only the email service providers are the ones who have entry to the FBL program of Gmail.
Avoid Including Attachments
If you want to send the documents like PDF or word documents, make sure you are not attaching the file directly to the email.
Not only will it end up getting blocked by spam filters as it has a high risk to equity, but also the recipients don’t open the attached files, especially when they don’t know the sender.
You can upload the attachment on the site and add the link to your email with a call to action.
This will help in minimizing the chances of getting blocked but also boost the loading speed of email.
Keep The Email List Clean And Current
Well, it’s important to practice the proper email heading, even if it’s built on the opt-ins. It still can end up branding you as a spammer.
This is because the ISP or internet service providers are mostly based on complaint rates on active subscribers instead of the total subscribers.
So if the email address is expired, it can lead to Spam traps. It means the abandoned addresses that have not been engaged with you in years will be morphed even though you have collected those in a legitimate manner.
That’s why you need to clean the email list and keep it updated so it will reduce the chances of getting flagged.
Consider Using Double In
Double opt-in means that when someone subscribes to the email list, you can send the email for follow-up along with the confirmation link.
This ensures that they are actually getting the emails.
Well, The Users who need to confirm about the email communication tend to read as well as engage the emails.
So when adding the double in, your email list will get qualified more, and it will engage your audience.
Stick To A Schedule For Sending Emails
One of the reasons why you have a lower sender score as well as Ip reaction is sending emails at random and erratic times.
You need to choose one schedule and keep it consistent to sending your emails. It helps in creating spikes and helps in boosting the delivery of your emails.
Understand Words That Triggers Spam
It’s important that you pay attention to the words you are using as a lot of them can end up triggering spam.
Especially in email’s subject line, as they have high chances of ending up in spam folders,
The golden rule is – If your sentence sounds like someone who is selling the used car salesman might use, it’s a spam trigger, and avoid it at any cost.
It includes words like
- Buy direct
- Near you
- Extra income
- Make Money
- Get paid
- No Obligation
- Guaranteed etc.
Keep The Numbers And Quality Of Images Limited
Images are good for emails, but it’s important to understand how many you should add along with quality.
Using a large image to the natural email or adding too much, in general, can also affect the deliverability as it will end in spam folders.
The size of the image file should be small without letting the visual integrity lose so it won’t take a lot of time to load.
Choose The Right Frequency For Sending Email
Sending too many emails can end up burning the list of your subscribers, and if you are sending a few, it will kill the revenue.
So you need to pick the right number, and you can find the perfect number by doing the testing, which is not going to be easy.
Also, it will take time, and it’s obvious to make mistakes.
As for the ideal benchmark, you can stick with sending one email per week.
Or you can scale to go up and do it twice, depending on the content you have.
You can do the drop p back in a month without losing touch, but if you are not picking one, it might end up in dangerous territory.
Ask Subscribers To Add In Their Address Book
Spam filters are aggressive, and they can still filter out the emails even the people want to read.
However, to save from this, you can ask them to add your email address in their address book; this will keep the emails protected from spam filters.
Check Your Blacklist
Well, if you are experiencing a problem in sending or even if you don’t, it’s better that you check the blacklist.
The blacklist, which is DNS-based, is created to protect the users from those IPS who have a high volume of spam reports.
That’s why it’s important that you check the list and make sure you don’t have your IP there.
Don’t Use Red Font While Drafting Emails
The same applies to using the invisible text, it’s the white font on top and white background.
These are some of the scammer’s tricks that have instant chances of getting flagged by spam filters.
Not just that, people don’t like it if the marketers are using irregular fonts, font colors, and font sizes in their emails.
According to Radicati Group’s study, out of 10 top objectionable email trends, four around the fonts.
The recipient of more than 60% considered it unacceptable for email marketers to use irregular fonts, different font sizes, or font colors.
Nearly 70% of the respondents want to have their email in one size.
Add The Links To Unscribe And Address For Physical Maling
Make sure you have the links to deliverability, as it’s important for keeping the hygiene of the list because those who are receiving the emails are the one who actually wants it. If not, then you end up spamming them.
This is illegal, and according to the laws, it’s important that they can serve you anytime.
That’s why you should add the subscribe link and the physical email; you can also add the preference so they can stop getting one kind of email instead of all.
Filter The Contest Sign Ups
People sign up for the contest not for what you are offering and services but because they want to win the prize.
That’s why the list which is created from such contests is the worst email list.
It’s important that you filter out all the signup emails from your list.
If you are using this to get more subscribers, it’s important that you check thoroughly so you know who is actually interested and have a better chance of getting the opportunity.
Never Ignore The Spell Check
According to the study, more than 80% of respondents find that spelling mistakes and grammatical errors are offenses in emails that are not acceptable.
Spelling mistakes can also be spam triggers. However, it gets easily slipped by, especially if you are editing on your own.
So that’s why you should put more effort and make sure the emails are completely spell-checked.
Use The Sender Name Which Is Familiar
Because people are annoyed with Spam, they don’t want to open emails from unknown sources, especially if the sender’s name is unfamiliar to them, it makes them hesitate.
You can help the recipient recognize the sender by putting the brand name.
However, it’s better that you have the real person’s name along with an email address instead of a generic one.
It helps them in connecting with you and remember the email even later in the future.
Respect Unscribers And Remove Them
Well, if your readers subscribe to your emails, it means they must come off the list, and this should be something common.
Make sure that you keep the process delightful; email marketing software helps integrate seamlessly with the CRM handy.
Offer HTML And Plain Text Version
Plain text emails are simply what you send without the formatting whereas HTML or Hypertext Markup Languages are formatted, which helps in designing the emails and adding the visual components.
You can offer both, including plain and HTML versions of one email. This indicates the legitimacy of ISP but makes the emails comfortable to read and friendly for the recipient.
Most email marketing tools come with the option to create the plain text version, as it’s viable in their email editor.
So you can take five minutes to create as well as optimize the plain text version.
The HTML version should be coded properly, and see if there are any broken tags that might mark the email as spam.
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I am certified and awarded Email marketing expert. I’ve spent the last decade reading and writing marketing books and blogs as well as my articles helps people to start their Email Campaign from scratch or boost their existing business.